Growing a business 40% isn’t magic. You need to have the edge that the competition can’t match. You need to know the job your customer is hiring you to do.
Jobs Theory explains why consumers are engaging with your product or service, and it’s not because they’re in a certain demographic or niche.
When you understand the “job” consumers are hiring your product or service to make/do in their lives, you can do it better than anyone else. That’s where you win market share. And, that’s exactly what our client did.
They realized that they had 2 customers, a referrer and a user, and they both had different jobs. The client wanted a quick and stressless service for emotionally charged work. The referrer wanted to easily offload some heavy lifting to a non-competitive company.
Knowing this, the team innovated around each job seperately and kept the business top of mind. Finance and accounting removed the billing stress. Operations created a highly efficient, but calming atmosphere. And IT made sure all the tech seamlessly worked together both internally and externally.
Their results speak for themselves. Within 12 months, multi-billion dollar competitors were losing major market share and within 3 years they were a mid-8-figure business. All because they put the consumer’s job at the center of what they do.
For rapidly growing businesses, reaching scale isn’t just a matter of getting SOPs in place, getting the right processes, or using the perfect tool. It’s about understanding the consumer’s true needs and then designing your innovation around that.
The right innovation isn’t the one you think is best. It’s the one that best helps the consumer. When you get that mix right, you’re on a rocket ship to the moon, baby, but choose to ignore it at your own peril.
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