Zac Stucki
Zac is a growth strategist who specializes in helping B2C companies acquire and retain their ideal users through deep customer insights. As the cofounder of Ignition Point Strategies, he unearths the often-overlooked functional, emotional, and social dimensions that shape user behavior – allowing them to develop the full customer experience around delivering true value. In addition to writing, Zac is also a speaker and workshop facilitator.
Miranda Willis
With over twenty years of experience at the forefront of product innovation, Miranda is a driving force behind successful products in the B2C SaaS industry. As Chief Product Officer at Ignition Point, she is passionate about understanding the “why” behind consumer behavior. Using data-driven insights and human-centered design to she brings a customer-centric approach to products, aligning features, roadmaps, and marketing strategies to drive business success.
