Together, Zac and Miranda form a dynamic duo.
We guide our clients toward success with a unique blend of vision, strategy and innovation to make sure that your new solutions both delight customers and satisfy key business targets
Our cumulative experience in data science and product management will uncover where your most engaged customers are, how they interact with your brand, and where they find the most value in your products.
Miranda Willis
Miranda Willis is a seasoned product leader with over fifteen years of experience driving innovation and growth in the technology sector. As the Chief Product Officer and co-founder of Ignition Point Strategies, she excels in leveraging data insights and human-centered design principles to decode consumer behaviors and propel B2C SaaS companies to new heights.
Miranda specializes in pinpointing the user characteristics and behavior patterns that lead to successful product interactions. She crafts strategies that not only meet but exceed consumer expectations so you can deliver genuine value more efficiently and cost-effectively. Her approach ensures that product roadmaps, marketing strategies, and overall customer experiences are perfectly aligned, resulting in reduced churn, higher customer lifetime value, and a competitive edge in the market.
Miranda is an AIPMM Certified Product Manager with an MBA from George Washington University and is also an active member of her community, serving on the executive board of the Tinner Hill Heritage Foundation, advisor to the Arlington Technical Advisory Commission, and participating in various other local initiatives.
Zac Stucki
Zac is a growth strategist who specializes in helping B2C health/wellness technology companies acquire and retain their ideal users through deep customer insights. As the cofounder of Ignition Point Strategies, he guides companies in unearthing the often-overlooked functional, emotional, and social dimensions that shape user behavior – allowing them to align product roadmaps, marketing strategies, and the full customer experience around delivering true value. The result? Reduced churn, higher lifetime value, and a competitive edge – all by becoming an authority on user needs.
In addition to writing, Zac is also a sought-after speaker and workshop facilitator.
Ignition Point Strategies 